It is an entire month dedicated to raising health awareness in South Africa, in alignment with World Health Day celebrated on 7 April 2025.

World Health Day will kick off a year-long campaign on maternal and newborn health.  The campaign, titled “Healthy beginnings, hopeful futures”, focuses efforts to end preventable maternal and newborn deaths, and to prioritize women’s longer-term health and well-being.

The health of mothers and babies is the foundation of healthy families and communities, helping to ensure hopeful futures for all.  Some key matters to consider are:

Pregnancy

• Antenatal care: Regular checkups with a healthcare provider are crucial to monitor the mother's and baby's health, screen for complications, and ensure a healthy pregnancy.
• Nutrition: A balanced diet with adequate iron and folic acid is essential for both the mother and the developing foetus.
• Danger signs: Be aware of potential complications like severe bleeding, high blood pressure, and infections, and seek immediate medical attention.
• Mental health: Address any stress, anxiety, or depression, as these can impact the pregnancy and the baby's development.

Childbirth

• Labor and delivery: Understand the stages of labour, pain management options, and potential complications during delivery.
• Active involvement: Women should be actively involved in decisions about their pregnancy, childbirth, and healthcare.
• Postpartum care team: Build a support network of family, friends, and healthcare professionals to assist during the postpartum period.

Postnatal period

• Postpartum recovery: Expect physical changes like vaginal discharge, swelling, and potential constipation.
• Breastfeeding: If breastfeeding, seek support and guidance from healthcare professionals or lactation consultants.
• Postnatal checkups: Regular checkups are important to monitor both the mother's and baby's health and address any concerns.
• Family planning: Discuss family planning options with your healthcare provider after childbirth.
• Mental health: Be aware of the possibility of postpartum depression and seek help if needed.
• Newborn care: Ensure the baby receives proper care, including early and exclusive breastfeeding (if possible), keeping the baby warm, and hygienic umbilical cord care.
• Danger signs: Be aware of danger signs in both the mother and the newborn and seek immediate medical attention.
• Support system: Lean on your postpartum care team for emotional and practical support.